PL EN


Preferences help
enabled [disable] Abstract
Number of results
2011 | 30 | 189-196
Article title

Spectator Motives and Points of Attachment: an Investigation on Professional Basketball

Content
Title variants
Languages of publication
EN
Abstracts
EN
Spectator attendance to professional basketball in Turkey is significantly less than desired. Keeping in mind how important spectators are for team sports, understanding factors that affect game attendance will offer essential clues in terms of increasing spectator attendance. The main purpose of this study was to determine the relationships between basketball spectators' motives and points of attachment. With consideration to this purpose, the present study has tested the validity and reliability of the Motivation Scale for Sport Consumption and the Points of Attachment Index for Turkish basketball spectators. 197 basketball spectators participated in the study. Confirmatory factor analysis results demonstrated that the original models of the measurement tools employed for the study showed an acceptable degree of fit with the data. The internal consistency coefficients of the scales were found to be between 0.59 and 0.80 for the Motivation Scale for Sport Consumption and between 0.53 and 0.88 for the Points of Attachment Index. The canonical correlation analysis only returned a single significant function. The motives aesthetics and escape stood out in terms of the significant function, while the sport type (basketball in this study) stood out in the sense of attachment. Relationships identified between basketball spectators' motives and points of attachment could help sports managers and marketing experts to develop strategies focusing on increasing spectator attendance to their teams' games.
Publisher
Year
Volume
30
Pages
189-196
Physical description
Dates
published
1 - 12 - 2011
online
25 - 12 - 2011
References
  • Amman MT. Spor Sosyolojisi, Can Ikizler (ed.) Alfa Yayınları, 2000 Istanbul.
  • Chau PYK. Reexamining a Model for Evaluating Information Success Using a Structural Equation Modeling Approach, Decision Sciences, 1997, 28(2): 309-334.[Crossref]
  • Cunningham GB, Kwon H. The theory of planned behavior and intentions to attend a sport event. Sport Management Review. 2003, 6: 127-145.[Crossref]
  • Courneya KS, Carron AV. The home advantage in sport competitions: A literature review. J Sport Exercise Psy. 1992, 14: 13-27.
  • Funk DC. Consumer Behavior in Sport and Events: Marketing Action. Butterworth-Heinemann, 2008 Oxford.
  • Gouguet JJ. The demand for sport, in Handbook on the Economics of Sport, p71-76, Wladimir Andreff W, Szymanski (Eds.) Edward Elgar Publishing, 2006 Cheltenham.
  • Hu L, Bentler, P. M. Cutoff Criteria for Fit Indexes in Covariance Structure Anaysis: Conventional Criteria Versus New Alternatives, Structural Equation Modeling, 1999, 6(1):1-55.
  • James JD, Ridinger LL. Female and male sport fans: a comparison of sport consumption motives. Journal of Sport Behavior, 2002, 25: 260-278.
  • Marsh HW, Balla JR, McDonald RP Goodness-Of-Fit Indexes in Confirmatory Factor Analysis: The Effect of Sample Size, Psychological Bulletin, 1988, 103:391-410.[Crossref]
  • Matsuoka H, Chelladurai P, Harada M. Direct and interaction effects of team identification and satisfaction on intention to attend games. Sport Marketing Quarterly. 2003, 12(4): 244-253.
  • Mullin BJ, Hardy S, Sutton WA. Sport Marketing (2nd ed.) Human Kinetics, 2000 Champaign.
  • Nunnally JC. Psychometric theory (2nd ed.). McGraw-Hill, 1978 New York.
  • Nunnally JC, Bernstein IH. Psychometric theory (3rd ed.). McGraw-Hill, 1994 New York.
  • Pollard R, Pollard G. Long term trends in home advantage in professional team sports in North America and England (1876-2003). J Sport Sci. 2005, 23 (4): 337-350.
  • Robinson M, Trail GT. Relationships Among spectator gender, motives, points of attachment and sport preference. J Sport Manage. 2005, 19: 58-80.
  • Robinson M, Trail GT, Kwon H. Motives and points of attachment of professional golf spectators. Sport Management Review. 2004, 7: 167-192.[Crossref]
  • Schermelleh-Engel K, Moosbrugger H, Müller H. Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures, Methods of Psychological Research Online, 2003, 8: 23-74.
  • Schwarz EC, Hunter JD. Advanced theory and practice in sport marketing. Butterworth-Heinemann, 2008 Oxford.
  • Simmons R. The demand for spectator sports, in Handbook on the Economics of Sport, p77-89. Andreff W, Szymanski S (Eds.) Edward Elgar Publishing, 2006 Cheltenham.
  • Smith ACT. Introduction to Sport Marketing. Butterworth-Heinemann, 2008 Oxford.
  • Trail GT, Anderson DF, Fink JS. A theoretical model of sport spectator consumption behavior. International Journal of Sport Management. 2000, 1: 154-180.
  • Trail GT, James JD. The motivation scale for sport consumption: assessment of the scale's psychometric properties. Journal of Sport Behavior. 2001, 24(1): 108-127.
  • Trail GT, Robinson M, Dick R et al. Motives and points of attachment: Fans versus spectators in intercollegiate athletics. Sport Marketing Quarterly. 2003, 12: 217-227.
  • Trenberth L, Garland R. Sport and consumer buying behavior, in Beech J, Chadwick S (Eds). The Marketing of Sport, Prentice Hall, 2007 Harlow.
  • Tuckman BW. Conducting Educational Research, (5th ed.) Harcourt Brace, 1999 Orlando, FL.
  • Wann DL, Branscombe NR. Sport fans: Measuring degree of identification with their team. International Journal of Sport Psychology. 1993, 24: 1-17.
  • Wann DL, Grieve FG, Zapalac RK et al. Motivational profiles of sport fans of different sports. Sport Marketing Quarterly. 2008, 17: 6-19.
  • Yoshida M, James JD. Service quality at sporting events: Is aesthetic quality a missing dimension? Sport Management Review. 2011, 14(1): 13-24.[Crossref]
  • Zhang JJ, Pease DG, Hui SC et al. Variables affecting the spectator decision to attend NBA games. Sport Marketing Quarterly. 1995, 4(4): 29-39.
  • Zhang JJ, Pease DG, Lam ETC et al. Sociomotivational factors affecting spectator attendance at minor league hockey games. Sport Marketing Quarterly. 2001, 10(1): 43-54.
Document Type
Publication order reference
YADDA identifier
bwmeta1.element.-psjd-doi-10_2478_v10078-011-0087-9
Identifiers
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.