In recent years sport has become a phenomenon of large dimensions and it is an important resource for the development of a local context (Hautbois, Desbordes, 2008; Maier, Weber, 1993; Weed, Bull, 2004). The combination of physical and sports practices within a natural environment (outdoor) broadens the range of activities that people can choose in their free time (nordic walking, hiking, rediscovering rural districts, walking and cycling in urban spaces, etc.). The demand of this kind of activities is continuously evolving. Sports tourism is a new opportunity for the development of tourism offer. Cities, regions, rural areas, etc. through the exploitation of local resources, vocations and specializations can promote a destination in terms of reputation and tourism flows.This research aims to stimulate a reflection on the role that the synergies between tourism and sport, combined with the use of resources, services and local products (cultural and artistic paths, local artefacts, wine tastings, etc.) may have for the development of a specific territory and its socio-economic environment.