Full-text resources of PSJD and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl


Preferences help
enabled [disable] Abstract
Number of results
2015 | 66 | 1 | 28-42

Article title

Heroes and Villains in Uruguayan Soccer (2010-2014): A discursive Approach


Title variants

Languages of publication



This paper proposes to discuss, through an individual case study of four athletes, the mechanisms used by the Uruguayan sports press in the discursive construction of national soccer heroes and villains in the 2010-2014 period.The article begins with a theoretically founded introduction to the processes of media construction of sports heroes and their importance in the socialization process individuals go through in any given society.Afterwards, a brief case study of the selected athletes is developed in light of this theoretical framework, focusing on the mechanisms used for discursively constructing heroes and their transformations into villains.Finally, the selected cases are summarized, underlying the media atribution of certain values and features considered socially desirable by Uruguayan society.










Physical description


1 - 6 - 2015
10 - 7 - 2015


  • Universidade Federal do Paraná, Brasil
  • Universidade Federal do Paraná, Brasil


  • Albuqerque, E. (2013). A mídia e o mito do Herói: analisando as matérias do caderno de esportes da folha de São Paulo a partir do caso Ronaldo (2008-2011)/The media and myth of Hero: analyzing the materials of Folha São Paulo sports section from Ronaldo case (2008-2011). Masters Thesis. Universidade Federal de Paraná: Curitiba.
  • Archetti, E. (2001). The spectacle of a heroic life: the case of Diego Maradona en Jackson, S: Sport Stars: The Cultural Politics of Sporting Celebrity. New York: Routledge.
  • Berger, P. & Luckman, T. (1986). The Social construction of reality. Buenos Aires: Amorrortu.
  • Campbell, J. (1997). O heroi das mil faces /The thousand-faces hero/. São Paulo: Cultrix/Pensamento.
  • Coakley, J. (2007). Sports in Society: issues and controversies. 9th edition, New York: Mc Graw Hill.
  • Da Matta, R. (1982). Universo do futebol. Esporte e Sociedade Brasileira/ Sports Universe. Brazilian society and sports. Rio de Janeiro: Edições Pinakotheque.
  • Durkheim, E. (2008). Formas elementares de la vida religiosa/ The elementary forms of religious life: Colofón, México D.F.
  • Dyer, R. (1979). Stars. London: British Film Institute.
  • EL PAIS Retrieved 10/03/2015 from
  • EL OBSERVADOR (2010) El año que volvió a latir la celeste/ The year celeste came to beat back Journal/. pp. 3-100, Montevideo.
  • Flick, U. (2004). Uma introdução à pesquisa qualitative/ An Introduction to qualitative research/. Porto Alegre: Bookman.
  • Helal, R. (2003). Idolatría e malandragem: a cultura brasileira na biografia de Romario/ Idolatry and trickery: the Brazilian culture in the biography of Romario/ In Alabarces, P. Futbologies, Footbal, identity and violence in Latin America. Buenos Aires: CLACSO.
  • Jackson, S. (2001). Sport Stars: The Cultural Politics of Sporting Celebrity. New York: Routledge.
  • Kellner, D. (2001). The culture of media. São Paulo: EDUSC.
  • Lissardy, A. (2010). Vamos que vamos: Un equipo, un país /Vamos que vamos: One team, one country/. Montevideo: Santillana.
  • Maneiro, C. (2011). ¿Resurgir Celeste?: Mitos y Representaciones Colectivas en torno a la actuación uruguaya en Sudáfrica 2010/Celeste Resurgence: Myths and Collective Representations around a Uruguayan performance in South Africa 2010, 224-236. Montevideo: Journal Encuentros Uruguayos Nª 4.
  • OVACION (2010) Anuario 2010/ Yearbook 2010. Ovacion Journal EL PAIS, pp. 2-120.
  • OVACION (2011) Anuario 2011/ Yearbook 2011. Ovacion Journal EL PAIS, pp. 2-120
  • Ovacion Digital: Retrieved 10/03/2015 from
  • Ribeiro, L. (2007). Football and Globalization, São Paulo, Fontoura.
  • Road To World Cup 2014 (December 2013), Ovacion Journal EL PAIS, pp. 2-90.
  • Rubio, K. (2001). O atleta e o mito do herói: o imaginário esportivo contemporâneo/ The athlete and the hero myth: contemporary sports imagery. São Paulo Casa do Psicólogo.
  • El Grafico (2010) Libro de coleccion Nº4/ Special Edition Nº4, Montevideo.
  • Soares, A. (2000). História e a invençao de tradiçoes no futebol brasileiro History and invention of traditions in Brazilian football in ALABARCES, Pablo: Goal Danger. Buenos Aires: CLACSO.

Document Type

Publication order reference


YADDA identifier

JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.